Canadian Tire believes that all kids should have the opportunity to play. However, the reality is that one in three Canadian families cannot afford to enrol their children in sports and recreation activities (Ipsos Reid, 2005).
Canadian Tire Jumpstart was created to help provide kids in financial need with better access to the life benefits of community based organized sports and recreation. The charitable program covers registration, equipment and/or transportation costs.
Jumpstart facts:
- Since its launch in February 2005, Jumpstart has helped give more than 175,000 kids in financial need the chance to play.
- To date, we have more than 280 Chapters that work with over 700 organizations across Canada (e.g. Big Brothers and Big Sisters, Parks and Recreation, YMCA-YWCAs) to discreetly identify children that might benefit from the program.
- Jumpstart helps more than 46,000 Canadian kids annually.
For more information please visit us at canadiantire.ca/jumpstart.
